You’re watching a serial or comedy on television, and you are thoroughly engrossed , and just when the tension is unbearable and you’re wondering what’s going to happen next, the ubiquitous commercial break kicks in. What a pain in the butt!
What do you do during the commercial break?
Read a newspaper?
Surf channels, only to discover that the television companies are hand-in-glove with each other; they have conspired to inflict served advertisements on you - the unsuspecting viewer - all synchronized to be played out at the same time. Of course, if you are one of those techno-geeks and can afford these gizmos, you would either have TIVO so that you can watch your favorite programs undeterred by the threat of commercial disruptions, or you may have switched to IPTV , where you watch your pre-recorded and time shifted programs whenever you please , at your leisure and convenience. Of course, you can always have your programs pre-recorded the old-fashioned way on your VCR or DVR. Or maybe you just watch them on YouTube or Lulu.![]()
